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 Direct Mail
Congressional Frank Mail
Walk cards
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| The Way We View Persuasion Mail. Persuasion pieces are like a 30-second TV spot in the mail. Because that’s how long it takes to get from the mailbox to the trash can. So the visuals and graphics better compete with the four color piece sent by American Express or the catalogue that just came from The Sharper Image. Because if the mail doesn’t stand out –– it gets tossed out. |
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