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 Direct Mail
Walk cards
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| The Way We View Persuasion Mail. Persuasion pieces are like a 30-second TV spot in the mail. Because that’s how long it takes to get from the mailbox to the trash can. So the visuals and graphics better compete with the four color piece sent by American Express or the catalogue that just came from The Sharper Image. Because if the mail doesn’t stand out –– it gets tossed out. |
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| Click on any of the images below to view samples of our work. |
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Client: Hillary Clinton for President |
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| Work: direct mail |
| The Baughman Company ran an aggressive mail campaign for Hillary Clinton. Focusing on geography and demographics, we designed an highly strategic mail program that delivered the right message to right audience and helped deliver wins in key primaries. |
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Client: Kansans For Living Saving Cure |
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| Work: direct mail |
In 2005 Kansas Attorney General, Republican Phill Kline stepped over the line when he subpoenaed women’s private medical records from family planning clinics. Kline had to be stopped. Johnson County District Attorney Paul Morrison took on Kline. The Kansas Coalition for Life Saving Cures brought in The Baughman Company to oversee the independent expenditure campaign that stopped Phill Kline’s medical record grab.
The Baughman Company targeted Independents and moderate Republicans and tied Morrison to popular Governor Kathleen Sebelius while slamming Kline for invading medical privacy. The result? Democrat Phil Morrison bested Kline 58-42% in this heavily Republican state. |
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