In 2006 The Baughman Company was chosen by the DCCC to lead their Independent Expenditure campaign and help Democrats take back the House.
One of hottest races assigned to us was Colorado-07. A district so evenly split between Republicans and Democrats that The New York Times featured it as a bellwether for the American electorate. On August 9th Democrat Ed Perlmutter emerged from a hard fought primary victorious but financially broke.
The Baughman Company designed and mailed a hard hitting negative campaign that put O’Donnell on the defensive for his plan to eliminate Social Security. This 7 piece campaign targeted to a tight universe of swing voters began one week after the Democratic primary and ran through the middle of September.
Once the 7 piece plan had finished the DCCC began their television campaign that followed up on our mail. The combined mail and TV campaign was so effective the RNC gave up on the race in mid-October. The result: Perlmutter won easily.